I. Structure of Mercedes-Benz
Daimler AG is the parent company of the Daimler Group. The group develops, manufactures, distributes and sells automotive products, mainly passenger cars, trucks, vans and buses. The group also provides financial and other services related to its automotive businesses. The group primarily operates in Americas and Western Europe. The group has 100 manufacturing facilities all over the world, of which 19 are located in Germany and 35 are in the US. Most of the remaining facilities are in Brazil, Canada, France, Japan, Mexico, South Africa, Spain and Turkey. Mercedes-Benz Cars is well known around the world for being one of the leading car manufacturers. It has a longhistory of elegant and luxurious cars. It is also one of the most famous German companies with its headquarters inStuttgart.Mercedes-Benz has its origins in Karl Benz's creation of the first automobile in 1886 and by Gottlieb Daimler and engineer Wilhelm Maybach's conversion of a carriage by the addition of a petrol engine the same year.The first Mercedes-Benz brand name vehicles were produced in 1926, following the merger of Karl Benz's and Gottlieb Daimler's companies into the Daimler-Benz company.Mercedes-Benz has introduced many technological and safety innovations that have become common in othervehicles several years later.However, Mercedes-Benz Cars is only a part of a larger group: Daimler-Benz AG Group. Despite the continuousgrowth Mercedes-Benz Cars has seen over the last years, the Daimler group has had many setbacks, one of whichwas the acquisition of Chrysler. The group invested over a hundred millions in Chrysler and yet had to resell theAmerican manufacturer that was on the verge of bankruptcy. The Chrysler case brought up one of the first large conflict between Mercedes-Benz employees and the rest of the group.
1. Culture 2. Mission statement and vision
3. Historic of Mercedes-Benz
The Mercedes-Benz 1800s and ends with their post World War I