Business ecosse
[pic]
Business Venturing BUSN09014
(CRN)
Feasibility Study
March 2009
Company Name: The Rising Dragon Tai Chi Club
|Student Name |Banner number |
|TESTAGROSSA Alexis |B00176786 |
|SONG WEN XUAN |B00177661 |
|YANG MENG |B00177629 |
|ZHANG XIAO |B00177637 |
|. | |
Table of Contents
II/ EXECUTIVE SUMMARY 2
III/ GENERAL COMPANY DESCRIPTION 4
IV/ PRODUCT AND SERVICE 6
V/ MARKETING PLAN 11
VI/ OPERATIONAL PLAN 17
VII/ RISKS 17
VIII/ FINANCIAL PLAN 20
IX/ APPENDICES 30
II/ EXECUTIVE SUMMARY
After initially considering opening a restaurant in which the customer cooks their own food, we instead decided to open a Tai Chi club. Why exactly this kind of shop?
Our group is multicultural with French and Chinese members. We thought that it would be a good idea to find a product or service, which would follow our several cultures and which would be innovative. That’s why we have chosen to start a venture based on this following idea: allow people to discover something different and