Business ecosse

6713 mots 27 pages
Group Number: 12

[pic]

Business Venturing BUSN09014
(CRN)

Feasibility Study

March 2009

Company Name: The Rising Dragon Tai Chi Club

|Student Name |Banner number |
|TESTAGROSSA Alexis |B00176786 |
|SONG WEN XUAN |B00177661 |
|YANG MENG |B00177629 |
|ZHANG XIAO |B00177637 |
|. | |

Table of Contents

II/ EXECUTIVE SUMMARY 2

III/ GENERAL COMPANY DESCRIPTION 4

IV/ PRODUCT AND SERVICE 6

V/ MARKETING PLAN 11

VI/ OPERATIONAL PLAN 17

VII/ RISKS 17

VIII/ FINANCIAL PLAN 20

IX/ APPENDICES 30

II/ EXECUTIVE SUMMARY

After initially considering opening a restaurant in which the customer cooks their own food, we instead decided to open a Tai Chi club. Why exactly this kind of shop?
Our group is multicultural with French and Chinese members. We thought that it would be a good idea to find a product or service, which would follow our several cultures and which would be innovative. That’s why we have chosen to start a venture based on this following idea: allow people to discover something different and

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