Market research china
A collection of insights into China’s consumers in the year of the 2008 Beijing Olympic Games
TNS China Source Book
TNS is the sixth sense of business™
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China Source Book – Contents
A welcome message from TNS China, CSM Media Research and CTR Market Research China’s market research industry races ahead
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China’s view of the world
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Hypermarkets are helping to create a new shopping culture among China’s middle classes
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Guide your marketing in China with these 10 important consumer trends
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The making of China’s Olympic dream
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China is competing with Germany and the UK as the world’s third largest market for advertising
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Online China enters new territory How the China Olympic Sponsorship Benchmarking System is helping Olympic sponsors measure their return on investment
3 8
China’s car market shifts into top gear Will China’s cosmetics market soon eclipse the United States?
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How China’s taste for luxury is growing
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Who are China’s favourite sports stars? The TNS China Sports & Sponsorship Barometer provides some insights
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Insights into China’s elderly – the fastestgrowing segment of China’s population
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Is Mobile Instant Messaging about to overtake SMS in China?
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China’s TV shows tune into the Olympics
5
A look at China’s booming credit card industry
11 17
Short biographies of our TNS experts
TNS China Source Book
TNS is the sixth sense of business™
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Welcome to the China Source Book
It’s a well-worn cliché that China’s 1.3 billion population represents the world’s largest market. With a GDP in 2007 of RMB 24.6 trillion, it’s no surprise that China is a magnet to the world of business. But a variety of other statistics bring China into a much sharper focus. At the end of 2007, there were 547,286 million mobile phone subscribers, and 210 million active Internet users.